Interviews

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Marcus Astin

Title: Chief Operating Officer

Company: Pala Leather

Linkedin: N/A

I’m Marcus Astin, Chief Operating Officer of Pala Leather. When I start an enterprise, I take into account today’s consumer behavior when making business strategies. I recommend to other entrepreneurs to study consumer behavior first before making any decisions since consumers are usually deeply influenced by what they have seen online—whether it is promotions, reviews from other buyers, or even past experiences with previous purchases.

It is essential to have a strong online presence in order to attract customers and improve brand perception. Here are some of my tips for having a strong online presence:

1. Create a target audience and make your audience feel like they are part of your brand.
2. Keep your posts consistent with your company’s tone of voice.
3. Use social media as a way to connect with customers. Make it easy for your audience to share their experience with others on social media.
4. Make certain that all visual aspects of your website, such as graphics, icons, banners, videos, and graphics, are integrated into every detail possible.
5. Lastly, don’t forget about SEO when creating content.

Your online presence is everything. It’s how you are perceived, how your brand is represented, and how people find you. Creating a digital footprint for your business is essential for marketing and advertising

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Luke Miller

Title: Founder/CEO

Company: Sequoia Acquisitions

Linkedin: NA

Build Rapport to Customers Offline and Online

“Social media doesn’t operate alone. You need to interact with customers both online and offline to influence them. Customer engagement, according to Gallup surveys, is significantly influenced by how well a business coordinates all of its touch points.

For instance, Dr. Pepper in the USA invites consumers to participate in the fun of their promotional programs by designing their own t-shirts. Through online offers that are also available offline, they are converting consumers into brand enthusiasts.

While certain sectors find it simpler to utilize both offline and online customer involvement, the secret is to recognize and capitalize on your brand’s emotional engagement with customers. Asking your audience will be your greatest option if you are unsure how to build the emotional connection”

Luke Miller
Founder of Sequoia Acquisitions

Website link: https://floridagulfcoastoffer.com/
Profile Link: https://i.gyazo.com/d8c736a9019a77ed3513c517c0ff3f68.png

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Marcus Astin

Title: Chief Operating Officer

Company: Pala Leather

Linkedin: https://www.linkedin.com/in/pala-leather-287784210

Any businessperson worth their salt knows that research is key to understanding one’s target market. In the digital age, this means studying how potential customers interact with the internet. After all, nearly everyone uses the internet in some capacity nowadays, and consumer behavior is deeply influenced by what they find online. A savvy entrepreneur will take the time to understand how people use search engines, social media, and other websites. They will also be aware of any emerging trends that could impact their business. By staying up-to-date on the latest changes in digital consumer behavior, entrepreneurs can ensure that their business is positioned for success.

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David Gu

Title: CEO

Company: Neutypechic

Linkedin: https://sg.linkedin.com/in/david-gu-972b55146

There’s no doubt that the internet has a huge impact on consumer behavior. People are constantly turning to the web to research products, compare prices, and read reviews before making a purchase. As a result, businesses need to make sure that their online presence is strong in order to reach potential customers.

For new entrepreneurs, this can be a daunting task. There is a lot to consider when it comes to building an effective online presence, from creating a website to developing a social media strategy. But there are some basic tips that can help get you started.

First, make sure your website is clear and informative. Potential customers should be able to quickly understand what your business is all about and what you have to offer. Second, take advantage of social media. Platforms like Facebook and Twitter provide an excellent way to connect with potential customers and promote your business. Finally, don’t forget about search engine optimization (SEO). This is how you ensure that people can actually find your website when they’re searching for relevant keywords.

By following these tips, you’ll be well on your way to success in the online world. Consumer behavior may be influenced by what they find online, but ultimately it’s up to businesses to make.

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Luke Lee

Title: CEO, Founder and Designer

Company: Ever Wallpaper

Linkedin: https://uk.linkedin.com/in/gudeer/ru

These days, it’s more important than ever for entrepreneurs to have a strong online presence. With so much of consumer behavior being shaped by what people find on the internet, it’s vital that businesses provide accurate and up-to-date information about their products and services. There are a few key things to keep in mind when creating an online presence for your business. First, make sure that your website is clear and easy to navigate. Potential customers should be able to quickly find the information they’re looking for. Second, take advantage of social media platforms to connect with your target audience. Use these platforms to share helpful tips and insights about your industry, and to give customers an inside look at your business. Finally, stay active on review sites like Yelp and Google Reviews. These days, potential customers are likely to check online reviews before making a purchase, so it’s important to have a positive presence on these platforms. By following these simple tips, you can ensure that your business is well-positioned to succeed in the digital age.

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Kathryn Decker

Title: COO/CFO

Company: Softly Incorporated

Linkedin: https://www.linkedin.com/company/softly-incorporated/

Consumers do conduct a tremendous amount of research on products before purchasing, including seeking out information regarding allergens, harmful ingredients, environmental impact and social impact of products. This landscape is becoming increasingly complex and challenging for consumers to navigate, and frequently they become overwhelmed and give up on trying to find products in line with their values as a consumer.

Our advice is simple:
– Don’t give up. If you are concerned about the impact your choices are having, focus on 2 or 3 environmental or social causes and find products that fit those criteria.
– Small changes can have a big impact. Don’t minimize the impact that focusing on these 2 or 3 areas can have. If enough of us make small simple changes to our purchasing habits we can have a big impact.
– Don’t fall victim to decision paralysis. Perfection can be the enemy of progress. 77% of US online shoppers say they are willing to switch to environmentally friendly products, yet only 26% do. Our conversations with consumers indicate that this is frequently associated with being overwhelmed with information or not having the time to identify which sources of information are reliable.

My co-founder Mollie Hughes and I both faced the problem of wanting to be able to align our purchasing decisions with our beliefs and values but found it time-consuming and difficult to do so in practice. To counter this problem we joined forces with a third co-founder, Vikram Devdas, and are developing a browser extension that uses AI and machine learning to provide reliable transparent product recommendations to users that are inline with their value preferences.

A beta version of the extension will launch in July of this year with the full version expected to be available in November. Sign up to be a tester on our website: https://www.shoppingsoftly.com/

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Rax Suen

Title: Founder

Company: NomadsUnveiled

Linkedin: https://www.linkedin.com/in/sclrax/

It is increasingly important for businesses to build their online narrative. Make an effort to acquire social proof to back up your products or services. For relatively new businesses, focus on methods that you have the highest control first.

Working with external media often takes time and some luck; One of the quickest ways is to ask for user and client testimonials, and showcase them on your own platforms. In addition to your own website, you can also leverage on different social media platforms to portray successful cases.

For many B2B businesses, you can also create longer form case studies or even host podcast episodes with successful clients to generate additional exposure for both businesses. There are many online media formats today, get creative and create more positive “content” to build up your narrative.

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Marc Devisse

Title: President

Company: Tri-Town Construction

Linkedin: https://www.linkedin.com/in/marc-devisse-692a7342

There’s no doubt that the internet has changed the way consumers behave. With so much information at our fingertips, it can be hard to know where to start when it comes to marketing your business online. However, there are a few key things to keep in mind that can help you make the most of this ever-changing landscape. First and foremost, it’s important to remember that consumers are looking for authenticity. In a world where we’re constantly bombarded with marketing messages, they’ll be drawn to brands that feel real and relatable. So don’t be afraid to show your personality online! Secondly, it’s important to keep your finger on the pulse of what’s trending. Social media is a great way to stay up-to-date with the latest trends and see what people are talking about. And finally, always remember that your website is your most important asset. Make sure it’s well-designed and user-friendly, as this will be one of the first places potential customers go to learn more about your business. By following these simple tips, you’ll be well on your way to success in the ever-changing world of online consumer behavior!

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Gerry Finn

Title: CEO

Company: Beeline Healthcare

Linkedin: https://www.linkedin.com/company/beelinehealthcare/

Data shows personal research is the number 1 influence of purchasing choice within my industry (the supplements sector in Ireland). My advice would be to invest in a high-quality website that is optimized for Google SEO, as Google ranking is essential for any new business to be successful.

Google is the number one place where potential customers research products and services.

SEO is search engine optimization. It is a set of practices to optimize your website for ranking organically within the Google search engine results.

A website needs to be mobile responsive, secure, high-speed, user-friendly, provide relevant content and be optimized for Google SEO.

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Alex Smith

Title: CEO and recruiting manager

Company: Luckybobbleheads

Linkedin: https://www.linkedin.com/in/alex-smith-989a06238/

Inbound Marketing

Successful marketing now functions differently. Customers today utilize the internet to search for the items and services they want, even before making a purchase, as opposed to businesses offering a product to possible customers.

81 percent of consumers do online research before making a purchase, thus your business must:
show up first on the search results page.An attractive website will draw in more visitors.
Through captivating content, educate the visitor about the business and its goods and services Convert the visitor into a customer
After a sale has been completed, please the client.

The goal of inbound marketing, which includes this method, is to enable the customer to find the business rather than the other way around.

The content on your website will keep visitors there and move them farther along the buyer’s journey once their attention has been aroused.

The customer will be convinced that your business is the best fit for them if you provide clear and useful content.

However, it’s crucial that content also contains cues that let users access more goods and services via clickable links and buttons.

The customer will want to know that your goods and services are of the highest caliber, therefore it’s possible that they will do more research, including looking at ‘about us’ articles, social media profiles, and client testimonials.

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Caitlyn Parish

Title: Founder/Ceo

Company: Cicinia

Linkedin: N/A

For young and new entrepreneurs, I highly encourage you to be proactive and get in touch with your customers. Discover what your customers find appealing, gain an understanding of their needs by speaking with them, and convey it in your marketing language. Be genuine with your clients. Instead of speaking with them in drab and unpleasant corporate jargon, try to understand their requirements as a friend could. Ensure that your interactions with your clients are sincere. Instead of attempting to sell with every communication, engage in a candid conversation with your audience. Making emotional connections through great client experiences, top-notch service, and stimulating dialogues are key components of social media marketing.

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Shaun Martin

Title: FOUNDER

Company: Cash for Houses

Linkedin: Shaun Martin

Make a blog about your products. Since consumers are basically looking for reviews online, it’s more optimized if they find actual reviews from your business site instead since it’s even more accurate. It’s also helpful to make your own comprehensive product review so that consumers will know what to expect from your products and why they should consider it in the first place. This way, you’re able to benefit from the traffic of this certain consumer behavior as well.

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Alice Li

Title: CEO/ founder

Company: First Day

Linkedin: https://www.linkedin.com/in/alice-s-li/

In the current scenario where people research extensively before making a purchase, thanks to the abundance of online information, it’s important to provide value to your consumers so that they can see that your product is the best out of the competition because of not one but many factors. You can add uniqueness and value to a customer’s experience by keeping in mind the following things.

For understanding attempts to transform people’s behavior, there are six general criteria. These concepts may be used by both organizations and consumers to better understand the inner workings of consumer behavior and to identify the most effective solutions.

How to make customers see the unique value of your product/service

Reciprocity:

People frequently feel obligated to repay favors or express gratitude in return. For customers, this can entail providing a cost-free sample or a sizable discount, for instance.

Engagement:

People are more inclined to persist with something if they get interested in it. This translates into building brand loyalty in the commercial world since once a customer uses a product or service, they are more likely to commit to paying for it again.

Consensus:

If more people do something, more people will probably follow suit. Other customers are more inclined to buy into a brand when it can show that it is well-liked or that its customers are satisfied across a large client base.

Authority:

People are more inclined to pay attention to a professional than a random person. Consequently, while groupthink is vital, converting new customers requires a credible expert who can attest to the value of a brand’s product or service.

Similar individuals are more likely to influence the target consumer to make a purchase. People who have comparable demographics with customers are far more persuasive than people who they believe to be quite different, whether that is in terms of race, socioeconomic status, religious preference, or even related interests.

Bottomline

People often desire what they believe they cannot have because of scarcity. Making a good or service appear rare or as though there won’t be any left if they don’t buy right away frequently attracts customers and enhances the probability that they will buy.

With the use of these six influence principles, businesses may better navigate their potential customers and increase sales. However, keep in mind that there is a fine line between influence and manipulation, and the latter might ultimately be disastrous.

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Chad Barnsdale

Title: Founder

Company: Unfinished Man

Linkedin: n/a

When starting a business, it’s important to remember that what people see online can heavily influence their decision to buy. This means making sure your website and social media accounts are well-maintained and polished, and that you’re actively promoting your products/services on these platforms. Additionally, it’s crucial to create high-quality content that engages potential customers and tells them why your product is worth their purchase.

So what does that mean for entrepreneurs? Here are some practical tips:

1. Make sure your website is top-notch. Your website is your first impression, so you want to make sure it’s a good one. This means having a well-designed site that is easy to navigate and provides visitors with the information they need.

2. Pay attention to your online presence. In today’s day and age, it’s important to have a strong online presence. This means being active on social media, having good reviews, and being listed in directories.

3. Use online marketing techniques. There are a lot of great online marketing techniques that you can use to reach your target market. Some popular ones include SEO, pay-per-click advertising, and email marketing.

By following these tips, you’ll be well on your way to success in today’s digital age.

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Angelina Mahany

Title: CEO and Founder

Company: Angie’s Showroom

Linkedin: https://www.linkedin.com/in/angelina-mahany-2453652b/

The best point of reference you can have for your online product is a proper rating and reviews. Always ensure to encourage your buyers to leave a review on the product. A product with an amazing rating or review gets most buyers since they already know what to expect. When they read a comment from a fellow buyer they feel that it is them and it is not biased unlike when this feedback is coming directly from you. Always make a point to respond to every review whether good or bad. Take the bad review as feedback, improve and watch the buyer return with a great review. It helps humanise your business.

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Isaac Mashman

Title: Founder

Company: Mashman Ventures

Linkedin: https://LinkedIn.com/in/Isaacmashman

Knowing the statistics behind consumer behavior in the 2020s, it is vital that entrepreneurs and brand owners take massive action to remain relevant and see success. It is wise for anyone running a business, product and service-based alike, to collect and encourage reviews! When your potential customer is researching your offer what are they seeing? Unbiased testimonials can help direct said prospect into making the decision to buy from you, versus the next guy.

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Andrei Kurtuy

Title: CCO – Co-Founder

Company: Novo Resume

Linkedin: https://www.linkedin.com/in/andrei-kurtuy/

As the co-founder of a growing brand, I would suggest you to engage with your customers online through unique and creative content that allows them to view your product positively. Moreover, since customers are easily influenced by celebrity reviews online, I would suggest partnering with a few celebrities and creating hype regarding your product. I believe that you should use popular platforms such as Instagram and Tiktok to create trends and showcase your product’s benefits to capture a wider segment of the market.

I also believe that new entrepreneurs should focus on highlighting the values of their company online since that also influences which brands customers prefer more. You should be posting unique content which promotes inclusivity within your customers.

However, the internet can also influence your brand negatively if you receive a bad review or your marketing team posts insensitive content. Therefore, to be able to use social media to your advantage, I would suggest having a very smart creative team who knows how to deal with brand image crises as well. Your company should be always ready to deal with negative reviews and should handle complains with empathy and respect to show you value your customers.

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Arsh Sanwarwala

Title: Founder and CEO

Company: ThrillX

Linkedin: https://www.linkedin.com/in/arsh-sanwarwala/

You may have heard the saying “meet where people are” before. This saying means you want to adapt to the fact that 80% of consumers do their research online rather than expecting them to change their behavior for you. At ThrillX, we see the shift daily and continue to educate our customers on it. Here are some of the best tips that we like to share.

Your Website is Your Top Sales Person
Your website should be your primary salesperson and method of lead acquisition. It’s not just another quick task on an already long list; it can help turn visitors into quality leads that hit revenue targets. This shift in psychology means that you will give the time, effort, and budget you would have given your top performer. For example, think about the costs, equipment, overhead, travel, meals, etc., you have spent with your sales team. Are you putting that kind of budget into your online programs? You can also think about your marketing channels in terms of performance – for example, who is sending leads at the best cost – Google, Facebook, or another source?

Always Be Helping
Selling today is all about helping the customer. Guide them, answer their questions and ensure they are happy with your advice before moving on! So it’s important for us in sales not only to focus on Always Be Closing (ABC), like in the days before, but also to be supportive in helping customers reach goals or Always Be Helping (ABH). Creating information-rich content that helps people research online will build trust, so when someone decides to buy from your store, it’ll happen sooner rather than later because of how much they trust you based on the great advice you have already provided.

UX Can Transform Results
We talk about making a first impression in business; people spend thousands of dollars on clothing, the salon, and self-help books to make those great impressions. With my experience in UX and web design, I know that when a company has its website designed properly with the right structure, it can be a key component for the overall success of its marketing strategy. For example, Los Angeles-based Influencer marketing agency Influence Hunter recently redesigned their website with us and increased conversion by 385% while generating an extra 80 leads per month. We did it through UX best practices, such as removing animations that users found annoying, based on our tests, and removing too much text, among other elements.

Last Word
If you can’t beat them, join them! Make your website your top sales person by always being there to guide your customers. With the right UX, you can see a transformation in results. How will you be adjusting to the new reality of consumer behavior? Contact us and let us know.

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Robie Benve

Title: Artist

Company: Robie Benve Art

Linkedin: https://linkedin.com/in/@robiebenve

A strong online presence is crucial, but the human factor is still key. Keep the focus on maintaining outstanding personal relationships with established and potential customer. Get them to like and trust the brand and the staff behind it, not just the products.

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Drake Ballew

Title: Founder & CEO

Company: Practice Health

Linkedin: https://linkedin.com/in/drakeballew/

You can’t just wait for your online profile to build up based on customer responses, you have to be proactive in crafting and boosting your website’s SEO. Today, just about every company with an online presence is working on SEO. It’s the difference between reaching out to potential customers, and them finding you on their own when they do a search. Customers enjoy the experience of searching for something and finding it, and with good SEO, you get to be that thing that they find.

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Kev Tilley

Title: Managing Director

Company: Mortgageable UK

Linkedin: n/a

When it comes to consumer behavior, there is no doubt that the internet has a profound influence. In today’s age of instant gratification, people are used to being able to find information (and make purchases) with just a few clicks. As a result, new entrepreneurs need to be aware of the power of the internet, have a strong online presence, and how it can influence consumer behavior. Consumers are deeply influenced by what they find online, and businesses must ensure they put their best foot forward. This means creating a website that is user-friendly and informative, as well as using social media to connect with potential customers. It is also essential to ensure that all online content accurately reflects the business’s unique voice and values. By creating an online presence that is authentic and engaging, entrepreneurs can increase their chances of attracting and retaining customers. Here are some practical tips to help ensure that your business is well-positioned to reach potential customers:

1. A current and easy-to-navigate website is a must. The information they seek should be easily accessible to potential consumers.

2. Use social media to your advantage. Platforms like Twitter and Facebook provide an excellent opportunity to connect with potential customers and build brand awareness. Your social media accounts must be active and engaging. Potential customers should be able to find information about your products or services online quickly, and they should also see that you are responsive to customer inquiries.

3. Pay attention to search engine optimization (SEO). This will help ensure that your website appears as high as possible in search results, making it more likely to be seen by potential customers. Invest in quality content. Whether it’s blog posts, product descriptions, or customer testimonials, high-quality content can make all the difference in converting leads into customers.

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James Green

Title: Owner

Company: Cardboard Cutouts

Linkedin: https://www.linkedin.com/in/jamesgreen/

Before you launch your business, you need to research what pain points your product(s) solve for your ideal customers. Once you can show your customers how you can fill a need they have, you’ve positioned yourself as an integral service for your customers. Your customer service is critical to ensuring the success of your business, especially in an online environment. Customer reviews are the difference between your business being a success and your business ultimately failing. When you ensure that your customer service is top shelf, your customers are going to tell others that your business can be trusted. Of course, you can’t make everyone happy all the time, but when the majority of your online reviews are positive, your business will see success and the key to it is great customer service.

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Todd Saunders

Title: CEO

Company: FlooringStores.com

Linkedin: https://www.linkedin.com/in/tosaunders/

This is why SEO, and especially keywords and backlinks, are so important to success in any kind of business. You need to accurately research what your potential customers are looking for and tailor your offerings to match. This isn’t something you can just do “on the side” either. This needs to be a core focus of your marketing and web design efforts if you want your business to be successful.

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Matt Miller

Title: CEO

Company: Embroker

Linkedin: https://www.linkedin.com/in/millermatthewc/

While many entrepreneurs rightly focus on the quality of their products and services, they often forget about the customer’s overall online experience and that is why it is important to simplify it. Part of the attraction of purchasing online is the convenience, however, if a website is clumsy, hard to understand, or makes the checkout process unnecessarily complex, it can lead to a lost sale.

Ensuring that your instructions are easy to follow, limiting the steps from product selection to purchase, and making the shipping guidelines clear, will help put the customer at ease and prevent the frustration that can result in abandoned carts. By spending as much time in simplifying the online shopping experience as you do ensuring the quality of your offerings, you will reinforce that sense of convenience and increase conversions.

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Cody Candee

Title: CEO

Company: Bounce

Linkedin: https://www.linkedin.com/in/codycandee/

Previously, dissatisfaction with a product or service was an issue between the business and the customer but now it is in the public domain and why it is critical you are proactive in addressing negative reviews. No one likes to receive negative reviews, however, how you address them can make the difference between making a bad situation worse, or turning it into an advantage.

Responding promptly, owning the review, apologizing for the circumstances, and offering to create a resolution to the situation, will not only help put the customer at ease but demonstrate the attentiveness of the business. By addressing bad reviews quickly, professionally, and constructively, you can publicly demonstrate how you stand behind your products and services, and your desire to ensure the satisfaction of each customer.

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Anthony Puopolo

Title: Chief Medical Officer

Company: Rexmd

Linkedin: https://www.linkedin.com/in/anthony-puopolo-ii-b0a5028a/

Consumers see thousands of advertisements a week touting various products which makes them distrustful and is why you should always include the full range of reviews on your website. The old adage, “If it looks too good to be true, it probably is’ ‘, applies, as only displaying glowing reviews makes people weary of what is not being shown.

By including poor reviews and demonstrating how you addressed them immediately, you can create a sense of authenticity, in which consumers will see your business as being on the level. In being willing to show both your best and your not so perfect reviews on your website, you better gain the trust of your visitors, bettering your chances of making sales in the future.

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Matt Miller

Title: CEO

Company: Embroker

Linkedin: https://www.linkedin.com/in/millermatthewc/

While many entrepreneurs rightly focus on the quality of their products and services, they often forget about the customer’s overall online experience and that is why it is important to simplify it. Part of the attraction of purchasing online is the convenience, however, if a website is clumsy, hard to understand, or makes the checkout process unnecessarily complex, it can lead to a lost sale.

Ensuring that your instructions are easy to follow, limiting the steps from product selection to purchase, and making the shipping guidelines clear, will help put the customer at ease and prevent the frustration that can result in abandoned carts. By spending as much time in simplifying the online shopping experience as you do ensuring the quality of your offerings, you will reinforce that sense of convenience and increase conversions.

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Dawood Khan

Title: CEO

Company: Pixelied

Linkedin: https://www.linkedin.com/in/dawoodkhan66/

In a world where the majority of consumers are researching products online before purchasing, cultivating a pristine online reputation has become more important than it ever was. What this boils down to is how you handle your customer experience. The more satisfied your customers are with your product or service, the more likely they are to leave favorable comments on your product. This user-generated content is a powerful tool than can boost your product’s desirability in the marketplace.

However, what is even more likely to happen is for customers to leave unfavorable reviews whenever they have a bad experience with your product. You can keep this from happening too often by focusing on always delivering exemplary service, but you can never prevent it 100%. As soon as an unfavorable feedback goes live online, you have to mitigate the damage by responding to the feedback promptly and offering solutions. You may not be able to please the disgruntled customer completely, but at least you’ll be seen as someone who really cares what their customer thinks.

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Oscar Rodriguez

Title: Founder

Company: OssieRodriguez.com

Linkedin: https://www.linkedin.com/in/ossierodriguez/

First, it’s important to have a strong online presence. This means having a well-designed website and active social media accounts. It’s also important to make sure that your online content is high-quality and informative. If potential customers can’t find information about your product or service online, they’re likely to go to a competitor who does have a strong presence.

Second, you need to be aware of how consumers are searching for products and services online. This means using the right keywords on your website and in your social media content. It also means making sure that your website shows up in relevant search results.

Third, you need to be prepared to answer any questions that potential customers might have about your product or service. This means having a FAQ section on your website and being active on social media. You should also make sure that you have customer service reps who are available to answer questions via phone or live chat.

Finally, you need to be aware of the fact that consumer behavior is constantly changing. This means that you need to stay up-to-date on the latest trends and changes in the online world. Only by doing this will you be able to keep your finger on the pulse of the consumer market and adjust your marketing strategy accordingly.

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Sarah Ross

Title: Co-Founder | Financial Adviser

Company: CocoLoan

Linkedin: https://www.linkedin.com/in/sarah-ross-63963b242/

The continuous advancement of technology allowed our world to transform digitally. It gives us many advantages and provided us with more connectivity than ever before. The market now is dominantly influenced by the internet. In fact, consumers are becoming smarter and smarter in purchasing. 80% of the consumers are now said to be doing the research before buying something. This is actually a good thing since they are making use of the technology since information can now be easily disseminated. However, it could pose a problem to new entrepreneurs that have a budding business without an established name for itself.

The first thing that you should make sure of is to have high quality products and services so that when a few people trust your business, they will not regret it and even spread the word for you to their friends and families resulting in a larger reach and possible wider engagement.

Consumers now give extreme value to transparency. They now boycott and instantaneously dismiss businesses that have questionable practices or even just because of the political stance of the business leaders behind the company. A perfect example would be the cosmetic companies that test their product on animals such as rabbits. This is said to be an act of animal cruelty and now people are more careful in picking the product of their choice and take into consideration animal cruelty free brands.

It is an important and effective move to include in your business processes advocacies for the betterment of social and environmental concerns. This can not only boost your sales but can also be used for long term plans. Additionally, businesses that stem from sustainability and concern in the prevalent and underlying community issues are more favored now and even romanticized by consumers.

Once you were able to rope in a few customers, make sure that they provide honest feedback and even testimonies about your services or products. These reviews can be used to attract more customers by posting feedback or testimony on your social media accounts and website. This can increase the trust rating of your technical audience and will be enticed to try out your product or service.

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Stella Scott

Title: CEO

Company: EasyPaydayLoan

Linkedin: https://www.linkedin.com/in/stella-scott-a98162237/

Leverage short video content.

With shoppers researching products and services online, new entrepreneurs need to leverage video to market themselves, engage their customers, and improve conversions. Online prospects have shorter attention spans, such that, while written articles may give more information, they tend to be boring, necessitating the use of short videos which pack a bigger punch. Moreover, people understand better when they listen and see than reading plain texts, meaning the incorporation of graphics, music, and testimonials will enhance sales as customers internalize the value offered by entrepreneurs.

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Patti Naiser

Title: Owner

Company: Senior Home Transitions

Linkedin: https://www.linkedin.com/in/patti-naiser-5168b410/

My number one piece of advice for new entrepreneurs understanding consumer behavior is to adopt predictive and prescriptive analytics. These industry-specific tools can help you generate valuable insights on forecasting future trends using your company’s old data.

Due to this, you can make real-time changes to your marketing and sales strategies. It can directly impact your target audience’s perception of the brand vision and image. Additionally, prescriptive analytics can help create practical solutions to your problems in these uncertain times.

In today’s fast-paced world, having a more streamlined online presence is an important tactic for gaining potential leads. Hence, it’s advisable to use both tools simultaneously, as they not only assist in making insight-driven decisions but they suggest recommendations according to the business needs. As a result, it helps boost your customer relationships and increase profitability.

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Aviad Faruzon

Title: CEO

Company: Faruzo

Linkedin: https://www.linkedin.com/in/faruzaviad/

Seeing that today’s world is heavily influenced and dependent on technology, entrepreneurs need to immerse themselves in understanding the modern criteria for business. Online shopping is now associated with even the least active consumer in the market. Convenience and pandemic have combined to birth the term ‘diversity’ when it comes to shopping.

It’s critical as ever to study the mind of buyers and that is only possible through first hand exposure to the social media spectrum. Young entrepreneurs have this glistening advantage since they grew up surfing the internet and indulging in online shopping themselves.

I would advise interested individuals to think like the consumer so it’s easier to see their patterns. Understanding social media insights and metrics is crucial to growing a startup, especially when it’s new.

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Randy Soderman

Title: Founder and CEO

Company: Soderman SEO

Linkedin: https://www.linkedin.com/company/soderman-seo

My best advice for new entrepreneurs is to add customer testimonials and reviews to your website. Since potential buyers thoroughly research a product before purchasing it, it’ll be beneficial for you to post customer reviews. This can completely make or break the consumer’s preferences and influence them to buy your products.

Remember that customers will be more encouraged to purchase from you if they see that others like them are satisfied with your products. Thus, highlighting the positive impact that reviews and testimonials can have on your sales and profit margins. So, you must encourage your loyal customers to leave positive reviews or even make video testimonials if they’re comfortable.

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Syed Balkhi

Title: Founder

Company: WpBeginner

Linkedin: http://linkedin.com/in/syedbalkhi

Consumer behaviour is modified time after time based on previous experiences, past purchases, what they’ve learnt about the industry and what other people share about how to purchase a product safely and properly. So, it’s obvious that you, new entrepreneurs, need to be aware of what’s going on out there with the industry, the trends, your competitors, what the influencers have already done and what the experts have already said about what you’re going to do.

Based on those factors, you can clearly come up with the strategy to promote your product online to give your leads insights into what they are going to buy with data-driven trust and references from authoritative sources. After all, it’s the trust issue which you can’t build in one day – it will take time and patience to build up the relationships and nurture the leads.

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Amy Wampler

Title: CEO

Company: Spartan Mechanical

Linkedin: https://www.linkedin.com/company/spartan-mechanical

I would advise entrepreneurs to practice adaptability when analyzing consumer behavior. Business owners should carefully observe the market and judge what metrics they should rank for their website. In today’s climate, consumers’ needs are ever-changing, and entrepreneurs must stay on top of things if they want to succeed. Business owners can research what offerings consumers are interested in and market their brand accordingly.

Once individuals understand the target audience’s behavior, it can lead to them making informed decisions. This measure inevitably increases the conversion rate. You should create a dashboard that can help you visualize data in a streamlined manner. It would help you determine patterns of your target audiences, allowing you to create effective campaigns.

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Erin Zadoorian

Title: CEO

Company: BudPop

Linkedin: https://www.linkedin.com/in/erin-zadoorian-95282419b/

There are several brands and established businesses everywhere. Being a new entrepreneur is risky and challenging. Fortunately, there are ways to understand consumer behavior. When you create attractive marketing strategies, you will have a higher chance of getting noticed by consumers online. Information and reputation of a business is spread online like a wildfire so utilize social media platforms efficiently. It is important to make a good and lasting impression to get the customers’ loyalty. Track and keep up with the latest trends to satisfy the needs of the customers. The combination of good marketing and excellent customer service will allow a business owner to capture the hearts of the customers.

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Brandon Walsh

Title: Founder

Company: Dads Agree

Linkedin: https://www.linkedin.com/in/brandonmwalsh/

advice for entrepreneurs looking to make their products more attractive to savvy consumers online is to create eye-catching and well-thought-out content. If customers spend more time researching, invest in educating them. Jot down research-oriented product descriptions. Pay special attention to digital design, photography and make engaging videos. Informed clients prefer buying from businesses that voluntarily dole out details about their goods.

Testimonials and reviews from satisfied customers are also vital sources of information about your brand. Make sure your social media accounts and website display positive experiences buyers have had with your company. Consumers tend to trust each other. A purchaser praising your merchandise will leave a much greater impact than you promoting yourself.

Lastly, pay attention to changing market trends and tailor your communication accordingly. Simply put, if your clients are researching you, research them back and keep an eye on their needs.

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Brad Cummins

Title: Owner

Company: Insurance Geek

Linkedin: https://www.linkedin.com/company/insurance-geek/mycompany/?viewAsMember=true

Pricing is the king, ruling your entire business. Your pricing strategy must be highly competitive with the rates which are available online! A regular check-up on your online competitor’s price must be kept; accordingly, the prices must be altered. Selling platforms such as Amazon and eBay hold minimal inventory eligibility to have people sell online. Because of such reasons, bulk purchases are made, so they get their stuff at much lower rates. This is where the pricing is differentiated. However, analyzing the demand forces and making purchases in bulk while providing further demands can have you in the perfect profit margin state.

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suzanne sachs

Title: President

Company: Vintagediamondring.com

Linkedin:

Any brand can have a logo and a product, but when a consumer can turn to a company and know their purchases say something about who they are and what matters to them, it falls into a different category. When you connect with them on that level you are able to tap into their world.

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Alice Eve

Title: Marketing Director

Company: Cicinia France

Linkedin: https://www.linkedin.com/in/alice-eve-740479245/

Because consumers will associate their values, desires, or aspirations online with a brand, product, or service, emotional connection is a powerful motivator of behavior. These connections are frequently hidden in the unconscious and go unnoticed. Because they are predictable and consistent, leveraging them is the most effective long-term business strategy. While your customers may not express their intentions explicitly, their actions frequently reveal clues. The worth of emotional connection is not speculative; it can be measured. Customers who are emotionally connected spend more and recommend your brand more frequently.

In my experience, some customer behavioral metrics that you need to track are:

Bounce Rate – As a rough benchmark you should be aiming for around the 40% mark, the lower the better. This metric indicates relevancy i.e. if a user bounces immediately visiting your website it is quite likely that they did not find what they were looking for.

Time on Site – A good metric to identify how much users are engaging with your content, the more time spent on your site, the more engaged they are with your content

Conversion Rate – How many people convert on your website, this metric will vary depending on your industry, if you are looking for a target, anywhere between 2 – 3 % would be a good start.

Users – How many users you actually get to the website

Currently I am using Google Analytics to analyze my customers’ behavior and track my business growth. All-in-all, I think it’s a great tool since I can create specific segments of customers and further engage with them accordingly via hyper-personalization. Also, the number of different metrics available on the platform is mind blowing.

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Tom Leighton

Title: COO

Company: Sofary Lighting

Linkedin: https://www.linkedin.com/in/tom-leighton-89135723a/

My advice to new entrepreneurs would be to invest significantly in growing their presence online, especially on popular social media platforms. Find out which platforms your target audience spends most of their time on, and the type of content they are responsive to. These insights should guide you when developing your social media marketing schedule and strategy. Ideally, you should strive to target the right audience on the right platform using content that they’re most responsive to.

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Stephanie Hastings

Title: Content and Outreach Manager

Company: Power Biopharms

Linkedin: https://www.linkedin.com/in/stephanie-sd3/

It is no question that reaching your consumers online – and utilizing social media well – is essential to any brand. We must always be consumer-focused and reach our customers where they are. Getting to know where they are begins with research, strategy and utilizing analytics. Beginning with data (SEO, SEM) helps set the stage for the plan. It’s important to answer the consumer and that’s where you find out what they’re asking for.

Beyond that, here are more tips that are important to remember:

Be consistent in your brand voice and your branding on all platforms.

Be authentic to you and you will attract your customer. You won’t be for everyone and that’s okay.

Post regularly and vary the type of post. Once you know what kind of info the desired audience is looking for, that helps in knowing what to post. A common thematic rotation includes informative, behind-the-scenes, advetorial, and human elements. Also sprinkle in what trends if appropriate.

Remember that it takes 30 touch points (times the consumer is reached by you in various areas) these days – thanks to the growth and reach of media types.

Know your audience so that you can engage with them – the most important part of social media is the engagement. Take time to comment on other posts and answer comments and questions directed to you.

There are no shortcuts. Quality digital outreach is a long game. Buying bots or followers will only hurt you long term.

It is absolutely worth it to pay an experienced person to do this for you. Social and digital marketing for a business or brand is very different from how you, personally, use your own accounts.

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Alexis Taub

Title: Founder

Company: Alexis Jae Jewelry

Linkedin: https://www.linkedin.com/in/alexis-taub/

Online shopping allows customers to compare a limitless number of products with minimal effort, so it is essential to highlight the benefit of buying your product over the competitors. At Alexis Jae Jewelry, price is our main competitive advantage. We offer fine jewelry without mark-ups. Customers looking for affordable jewelry can compare our prices based on the diamond quality, gold weight, and craftmanship. Besides highlighting your competitive advantage, you must have a strong brand identity that makes your brand relatable. Share your brand’s story – who are you, why are you selling your product, and does your brand give back?

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Maria McDowell

Title: Founder

Company: Easy Search People

Linkedin: https://www.linkedin.com/in/maria-mcdowell-54a11a233/

Consumers are greatly influenced by what they see, especially online; that is why new entrepreneurs should be more focused on building quality products and excellent customer service. Most consumers focus on reviews to make decisions when shopping online. When consumers want to purchase online, they leverage other people’s experiences to make their purchasing decision. As an entrepreneur, building quality product that satisfies consumer needs and customer service that impresses them is one of the best ways to make your business successful. Satisfied customers leave great reviews that attract others. Also, happy customers are more likely to refer others to your business.

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Blaire Brown

Title: Founder & CEO

Company: Visionary Advantages, Brand Strategy Group

Linkedin: https://www.linkedin.com/in/blairebrown/

There are 2 significant ways to stand out from your competition online when consumers are scanning through their options. First and foremost, it’s critical to have a solid foundation for your branding. If your branding looks professional, is backed up with testimonials for social proof, and your product/service is truly solving a relevant problem for your consumers– you’ll be starting out on the right foot. Secondly, search engine optimization (SEO) is also another strategy that businesses should leverage to get their brand noticed the most organically. Imagine if your site was at the top of Google’s search results every time (without paid ads.) From the audience’s perspective, this is going to immediately give your business more credibility and could be the leverage that gets them to purchase from you.

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Darren Litt

Title: Co-Founder

Company: Hiya Health

Linkedin: https://www.linkedin.com/in/darren-litt-3057402/

If you’re looking to start your own business, knowing how the internet influences consumer behavior is essential. This is because many people now rely on the internet as their primary source of information when making purchasing decisions. When they hear a brand, the first thing they’ll do is search for it online and see what comes up. If you don’t have any online presence, you’re missing out on a lot of potential customers and revenue.

Here are a few tips on how to make sure your business is visible online:

1. Invest in SEO
Ensure your website is optimized for search engines so that people can easily find it when searching for relevant keywords. Use relevant keywords throughout your site, including in the title, Meta tags, and content. A website ranking highly in search results is more likely to get traffic and generate leads.

2. Use Social Media
Another way to increase your online visibility is to use social media. Create profiles on popular platforms like Facebook, Tiktok, and Instagram. Post engaging content regularly and interact with your followers. This will help you build a strong online presence and reach a wider audience.

3. Use Paid Advertising
Paid advertising is a great way to get your business in front of more people. Invest in Google Ads and Facebook Ads to reach people who are most likely interested in your products or services. You can also tweak your targeting options to make sure the right people are seeing your ads.

4. Create Valuable Content
Content is still king when it comes to online marketing. Creating high-quality content relevant to your target audience will help you attract attention and build a loyal following. Write blog posts, create infographics, and produce videos that provide value and offer something that people are looking for. This way, you’ll be able to establish yourself as an expert in your industry and gain the trust of potential customers.

5. Stay Active Online
It’s not enough to just create an online presence; you need to be active and engage with your audience. Respond to comments, answer questions, and join conversations. This will help you build relationships and connect with potential customers. Build a community around your brand and give people a reason to keep coming back. When people see that your business is active online, they’ll be more likely to trust you and do business with you – this is because they know they’ll be able to reach you if they need to.

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Michael Miller

Title: Editor

Company: Luxury Cars A2Z

Linkedin:

Shoppers/customers require various degrees of client assistance, and understanding the distinctions inside your client base will assist you with offering the most suitable support for every individual necessity.

Consumer behaviour analysis has arisen as a significant instrument to figure out your clients. By investigating this, organizations can create new items, showcase efforts, and increment benefits.

Organizations ought to converse with shoppers, keep an eye out for disappointments, and in particular, recognize their requirements and assumptions.

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Colette Shelton

Title: CEO, Chirpyest

Company: Chripyest

Linkedin: https://www.linkedin.com/search/results/all/?keywords=colette%20shelton&origin=RICH_QUERY_SUGGESTION&position=0&searchId=d0187d75-4bc0-4dcd-ad14-e93f7191e953&sid=Zj4

I love online shopping so much that I started my own discount shopping site! Not buying blindly, especially in the fashion, home, lifestyle and beauty realms, is particularly important to younger consumers. Researching products online can be even more effective than buying in a brick and mortar because consumers can see reviews. They can also get detailed descriptions and insights not obvious to the average shopper. Having researchable products online is a great way to drive traffic to your site, intrigue customers and lead to sales.

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Sam Speller

Title: Founder

Company: Kenko Matcha

Linkedin: https://www.linkedin.com/in/sam-speller-49613517a/

The most important thing you can do as a new entrepreneur is to create a strong brand identity. People are more likely to trust and buy from brands they recognize and like, so be sure to invest in the right marketing materials and build up your online presence so that people know who you are. It’s also important to bring in the right online marketing personnel at the start of your business so that they can work on building this brand identity as soon as you establish your venture.

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Lisa Richards

Title: CEO & Creator

Company: Candida Diet

Linkedin: https://www.linkedin.com/in/lisa-richards-48a698173/

Owing to the fact that the majority of customers research their product online before purchasing, your main priority as a business owner is to make sure that your brand is highly visible on search engines. This will require you to invest in optimizing your website for search engines. Optimizing your website for search engines requires you to have relevant, up-to-date content that adds value to potential readers. Other elements of website optimization include the use of long tail keywords, enhancing the user experience of the site, ensuring that the site is optimized for voice search and mobile use, making use of internal and external link building effectively and incorporating rich meta descriptions on each page of your site. It’s imperative that you hire a qualified website optimization expert when creating your business website so that you rank high on search engines once you launch your website.

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Anup Kayastha

Title: Owner

Company: Height Comparison

Linkedin: https://np.linkedin.com/in/anup-kayastha-4b258a35

My advice to new entrepreneurs is to develop and implement an effective social media advertising strategy as soon as possible after starting the business. Paid ads on social media are a cost-effective and impactful way for increasing the reach and visibility of your new enterprise quickly. Your ads should be simple but highly targeted and engaging so that they can generate the results that help your company grow. Moreover, be sure to consistently and accurately measure the effectiveness of your advertising efforts on social media to ensure that the ROI of these efforts is meaningful and continues to grow.

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Danny Trichter

Title: CEO

Company: Accessibility Checker

Linkedin: https://www.linkedin.com/in/dan-trichter-0a767851/

Entrepreneurs are magicians in understanding consumer needs and trends. As an entrepreneur, you always want to be ahead of the curve since being ahead of the curve = more money.
Human beings are deeply social animals. It’s rooted in our DNA. As such, we tend to seek social confirmation that the decision we are about to make is the right decision. That’s why reviews play such a big role in E-commerce shopping. If you see a product that has 10,000 5 star reviews, wouldn’t you feel comfortable purchasing it even if it costs 30% more than the competitor?
I also experienced it first hand as an internet entrepreneur. Users that arrived to my websites from affiliate websites (where my product or service was validated by a 3rd party) were always users with higher intent for purchasing.
So my advice would be to always think towards a win-win strategy and get partners on board. Partners who know how to create quality content around your product or service in particular should be long term besties.

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Erin LaCkore

Title: Founder

Company: LaCkore Couture

Linkedin: https://www.linkedin.com/in/erin-lackore-104008219/

Researches show that 80% of people check the products online before purchasing them. With the pandemic, people are now comfortable with online shopping. The additional discounts and offers paired with convenience also make online shopping more attractive.

Due to all these reasons, the popularity of physical stores has decreased. But the market will never run dry. New entrepreneurs should not get demotivated by online popularity. Even if your customers checkout products online, they will trust what is in front of them more.

To ensure success in physical retail stores, entrepreneurs need to establish a trustworthy presence and market their quality. They also need to keep competitive pricing and introduce offers at regular intervals. They can also have an online presence to market their business and get an upper hand.

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Max Oliveira

Title: Marketing Director

Company: ZBRA

Linkedin: https://www.linkedin.com/in/omaximo/

Search Engine Marketing can be pivotal to overcoming your competitors and making your business succeed in a highly competitive market.

As a business owner, you know that it’s important to stay ahead of the competition. But how can you do that when your industry is constantly evolving? One way is to make sure your company is visible online, and one of the best ways to achieve that visibility is through search engine optimization (SEO).

By improving your website’s ranking in search engine results pages (SERPs), you can attract more potential customers and beat out your competitors. So why does search matter in a competitive market?

We have never been so connected and with so much information available in the palm of our hands. We are literally just one search away from any question, and using Google or other search engines is a daily habit for most of us.

That’s why businesses need to have a strong online presence. When people are looking for a product or service, they turn to the internet for information. And when they’re ready to buy, they go straight to Google or another search engine to find the best deal.

Can you imagine how many people are searching for your services right now? That’s where your company needs to be visible – at the top of the SERPs.

One of the main digital marketing strategies to improve your online presence is to invest in SEO. Search engine optimisation (SEO) is the process of getting your website to rank higher in search results.

The technical aspects of your website are the most visible, but they’re not the only ones that matter. From the technical perspective, you want to make sure your website code is clean and loading fast for an improved user experience. It’s important to make sure your website sitemap is accessible to search engines and that your pages allow crawl and indexation.

Your site’s content is also extremely important for two reasons:

First, it needs to be helpful and relevant to your customers that are in the early stages of the buying journey. Think that they usually have a problem that they want to solve but they are still not aware of the solution.

For example, someone might come to your site because they are looking for information on how to fix a broken sink. They might not even know that there is such a thing as a plumber, but they will be looking for helpful content that will teach them what they need to do.

If your content is not relevant or helpful, you will quickly lose that customer. However, if your content is relevant and helpful, you have a much better chance of converting that customer into a lead or even a sale.

The second reason why content is so important is that it is the best way to improve your website’s relevance to search engines. If you provide valuable content for your visitors, the algorithm will identify it and reward your website, improving your rankings and generating more traffic to your website.

If you want to be successful in today’s competitive market, it is important to understand why search matters. People research online before making a purchase in order to find the best product or service to meet their needs.

To be successful, you need to create high-quality content that is relevant and helpful to potential customers. You also need to expand your reach beyond your website by promoting your content on social media, video platforms, and other websites.

By following these tips, you can improve your content marketing strategy and attract more potential customers to your website.

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Hannah Dworkin

Title: Leader & Recruiter

Company: USScrapYard

Linkedin: https://www.linkedin.com/in/hannah-dworkin-93b63b237

A successful entrepreneur needs to put themselves in the shoe of his client persona. If I want to get your product or your service, what would I look for online? What terms would I use? Of course, you can make good use of many SEO and digital marketing tools to help you answer that. And many entrepreneurs get caught up with the many data, charts, and info they get from such tools, and they simply forget to just open their browser and google as a potential client would. So my advice for all entrepreneurs, take the time to search for the product or service you offer and have the customer’s experience and you will know what is missing. If you aren’t able to see it objectively, ask a friend to search for this product or service and see what they do, where they click on it, and what seems to have convinced them.

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Sara Feldstein

Title: Founder and toy creator

Company: Barumba Play™

Linkedin: Sara Feldstein

Something I wish I focused on, is having a product that is the immediate solution to a problem. Since a lot of people read reviews, rely on bloggers and influencers for their decision-making, if your product is a solution to an immediate problem, you are much more likely for that person to convert immediately into a customer. When a product is more for fun or a luxury purchase, then the buying cycle is likely longer and the sale won’t happen immediately making the voices of happy customers and influencers less effective in the short term.

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Jeet Mehta

Title: Founder

Company: Swift App

Linkedin: https://www.linkedin.com/in/jeetmehta6/

As an entrepreneur, it’s crucial to understand what your customers (consumers) expect to find when they’re looking for a solution to their problem.

Since most consumers research their products online before purchasing, this means that your content and SEO (search engine optimization) work is critical. The more often you show up in their research as a trusted source, the more likely they are to purchase from you.

Practically, this means:
1. Regularly publishing helpful content in your niche. This content can be “top of the funnel” (ex: “how to get rid of acne” for a skincare brand ) or “bottom of the funnel” (ex: “best skincare products 2022”)
2. Understand the search intent of consumers, and address objections in your copy (if safety is a concern, showcase how your product is certified)
3. Leverage trusted influencers to represent your product
4. Youtube, TikTok, and other social channels can be key. The choice of channel will depend on your niche. (for example, Twitter might be a better spot for B2B SaaS companies, whereas TikTok is great for makeup products)

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Elena Jones

Title: Co-founder/ Credit and Finance Expert

Company: FinanceJar

Linkedin: https://www.linkedin.com/in/elena-jones-307a6723a/

Most of my recommendations are backed up by facts. If you look at the statistics, social networking accounts for more than half of all purchasing decisions. Customers are more inclined to purchase based on online recommendations. However, many businesses are unable to fully utilize digital platforms. They don’t use social media in the way that users want, but rather to alter how customers think. Entrepreneurs in their early stages need to understand that their clients use social media to communicate and interact. Customers are wary of companies whose only goal is to make sales. It is simple to pick holes in insignificant details, particularly online. Therefore, it is advisable to take care and have a solid plan in place. Another thing that can be done is to make several consumers who will support one another. Clients who are actively involved in that society will eventually be easy to locate. Offer incentives and acknowledge their part in fostering local development. They will go above and beyond to be more beneficial if you keep praising them for the fantastic work they do in these societies.

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Daniel Mack

Title: Mr

Company: Mementi urns

Linkedin:

It sounds very silly and basic, but the first thing you need if you start a new business, is a professional looking webpage. If you look dodgy, nobody will be interested in what you have to say. The amount of optics is really important. That’s something I underestimated when I started a business. At that time, I thought the products alone would be fine.
Second thing is to question where in the customer journey you can start. Fact is: If the decision to buy something is already made, then you have already searched for something before.
So what we do with mementi: getting the customer long before they contemplating to buy something. We give advice to the customer on how to organize a funeral, things you need for a funeral, where to find a funeral director and so on. We create a source of knowledge and helpful articles. We could mention our products, the urns, in the articles, but we don’t have to. The people are already on our webpage. They are coming to our webpage, read some articles, and then they see what we are doing. After that they search somewhere else to find some other information. At one point they think: “oh actually, I could buy the funeral urn online, that’s an option.” Or “this particular one I have seen now several times and I really like it, but I can’t find it anywhere else.” It’s a combination of multiple contact to generate. All this content is free for the user, free for the potential customer, free out there for everybody. But it generates a lot of traffic on your page from people who might be a customer in the future.

So first: Set up a really professional webpage.
Second: Create helpful articles in the customer journey long before. Everybody is focusing on the buy aspect, but try to get them before already. Then you will have a chance, and also its easier for a new company against competition. You can find all kinds of niches and options to pay attention, to rank in google and to be found and make yourself noticed – if you don’t try just to be there where everybody else is already. I think it’s the cheapest way to get started and it might be the most helpful one, because it builds trust with your customer long before they buy anything.

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Marsha Weigum

Title: Pastor /Founder

Company: Our Voice r The Voicless Non Profit

Linkedin: https://t.ly/GOCs

Do work that you genuinely believe in. In doing so you will take time to truly know your potential consumers, to the point of speaking their language. Therefore, whenever they are doing their research they can tell you know them and are speaking to them

Know Your customers: They can tell if you do. They will hear your voice

Believe in youself. You are in the service business,so if you have to make adjustments act quickly and dont take things personally.

Hire the right team that matches your company’s mission: Build a great relationship with the people on your team, so they can help you achieve your customer satisfaction. Have beautiful graphics that speak to your prospects buying styles. Your tribe will hear your voice throughout all the competition for their attention.

Listen: Act upon feedback from the people you are serving. They are telling you what they want and how you can serve them.

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DeAnna Kane

Title: CEO

Company: KC Media Publishing

Linkedin: DeAnna Kane

Consumer behavior really hasn‘t changed much in decades. The bottom line is consumers want to get the most bang for their buck, and now that we have access to millions of options at our finger tips, researching our needs has never been easier. Consumers will spend hours online researching and shopping to find the best deals for the best version of a product or service they are looking for.

However, that doesn‘t negate the primary fact that consumers spend money on emotion, then will go back later to justify it with logic. As a new entrepreneur, the salient point is to make sure your product or service appeals to the emotion of your target market. If your target market is women, make your product or service marketing around the visual appeal that it will have on women. Women are more visual and it stimulates their emotional triggers to purchasing. Men are more physical and you will want to appeal to their masculinity.

The basic concept of consumer purchasing isn‘t difficult. Just be sure to be clear about who your target market it, and focus on that. Realize that you can‘t be everything to everyone at once. You may build up to it, but that is more based on concepts, not specific products or services. The basic concept of healthy eating reaches all consumers across the globe, but how you market that concept will be different based on your product or service to your target market.

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Chantay Bridges

Title: Senior Real Estate Specialist

Company: EXP Realty

Linkedin: https://www.linkedin.com/in/chantay-bridges-cne-sres-4052b76/

You are a new entrepreneur, ready to conquer the world but first stop, access, strategize and go forth. Despite everyone online with large smiles on their faces, the truth is, that most small businesses fail within the first couple of years. In order to not be a part of that equation, it’s imperative that you first test out your great big idea. You must know not only will it work but it’s what your demographic is looking for at this time. You can have the best burgers ever known to man but if broccoli is trending, what you have will not obtain the best sales even though it’s good. Why McDonalds does not have the yummiest burger I’ve ever tasted yet their locations, time and quickness meet mine and many other consumers’ needs. We may be famished, have limited time, and want something quick. Does your product offering not only capture the attention of whom you want to see it, but does it solve a problem, provide a solution? What are you bringing to the table that your competitor is not? Speaking of consumers searching online, when they do, can they find you there? Are you branded? How do you show up? You may be new to the block but you don’t have to show it. Put your best foot forward, on and offline. Show up and show out!

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Paige Arnof-Fenn

Title: Founder & CEO

Company: Mavens & Moguls

Linkedin: https://www.linkedin.com/in/paigearnoffenn

You do not exist today if you cannot be found online. Being invisible online is a terrible strategy so making sure your site is keyword rich/mobile friendly/loads quickly/produces meaningful content today is the price of entry. That also happens to be a great, cost-efficient foundation for effective SEO in my experience. To build credibility and attract attention thought leadership and influencers help to build your brand. Activities like hosting webinars/podcasts/speaking at online/offline conferences/writing articles/building your following on social media all contribute to increasing your awareness with potential customers. When your articles/talks become available online send them out via social media to friends/followers/contacts. Don’t let social media drive you crazy, it does not matter which platform you choose just pick one or 2 that are authentic to you. It should look/sound like you and the brand you have built. Whether yours is polished or more informal, chatty or academic, humorous or snarky, it is a way for your personality to come through. For professional service firms like mine LinkedIn is a priority. If your customers are not looking for you on Facebook/Twitter/Instagram then find the platforms where you can stand out.

There is more confidence in trusted content from friends and influencers than advertising with consumers seeking their friends’ and influencers’ opinions and advice online on what to wear/buy, where to go, and what to do more than a paid ad or fancily packaged content. Customers are savvy today they are happy to buy what they want and need but they do not like to be sold things. Curated content and ideas from a trusted source beats paid content every time. Partnering and building relationships with the right influencers with content that is co-created helps brands scale and grow faster and amplify and boost their message.

Content quality/length matter for rankings so web pages that contain long high-quality content get more visibility and shares so becoming that trusted source and influencer with timely and helpful answers to questions gets rewarded quickly. Search engines notice when sites publish consistently/can see how long people stay so building a strong reputation as a site that informs/educates pays off in higher organic search results. If content is too salesy/self-promoting it gets ignored. Mobile UX determines your ranking in a mobile first world, attention spans are shorter than ever so video will be used more to boost rankings. Using the right keywords for video descriptions/headlines will insure you do better in searches too.

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Adit Jain

Title: CEO, Co-founder

Company: Leena AI

Linkedin: https://www.linkedin.com/in/adit-jain-leena-ai/

The first thing to do is to conduct proper market research, or as I like to call it – sell first, build later. For new entrepreneurs, it can be tempting to believe that customers will find your product when they need it. But that is not always the case. You need to make sure that you speak to a small subset of potential customers before you start developing your product. This will help you understand the market and its needs, and save your manufacturing efforts in terms of time and money.

After the initial research, try to get those potential customers to sign up for a trial version of your product. This trial version will help build trust in your product in the market and assist in building credibility in the long run. If your product actually fits the solution that is needed, those initial customer reviews will play a major role in promoting your business in the market.

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Helen Armstrong

Title: Founder of Apsley Australia

Company: APSLEY Australia

Linkedin: https://www.linkedin.com/in/helen-armstrong-921797/

My advice for new entrepreneurs who want to take advantage of this consumer behavior is twofold. First, make sure that you have a strong online presence. This means having a website that is easy to navigate and provides potential customers with all the information they need to make a purchase decision. Additionally, consider using social media to reach potential customers already spending time online. This can effectively connect with potential customers and get your message in front of them.

Second, consider using online marketing tools to reach potential customers. Several different online marketing tools are available, such as pay-per-click advertising, search engine optimization, and social media marketing. By using these tools, you can ensure that potential customers can find your business online and that you can reach them with your marketing message.

I always like to tell new entrepreneurs that the most important thing is to get started. Don’t wait for everything to be perfect before you launch your business. You can always refine your online presence and marketing tools as you go. The most important thing is to get started and to get your message out there. With a bit of planning and effort, you can successfully take advantage of this consumer behavior.

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Neil Anders

Title: V.P. of Sales

Company: Trusted Rate

Linkedin: https://www.linkedin.com/in/neilanders

The emergence of technology has brought daily necessities closer and more quickly. It provides us with more convenience than anything else. Because of this, online shopping is now an integral part of our lifestyle. But not all things that provide us with convenience produce desirable outcomes. Always, there are trade-offs and risks. Not all information found online is credible. We must keep in mind that advertising and marketing are 100 percent visual, meaning that they only appeal to what is seen and not what is felt or heard. This gives meaning to the phrase “we believe what we see.” However, we must first exercise caution when selecting online purchases. There are countless accounts of dissatisfied customers claiming that the products they receive are not as appealing or are not even the same as what they saw online. We must first review the testimonials. However, remember that even reviews can be deceptive. I always look for negative feedback or comments when reading reviews. Seeing negative feedback on the reviews would always make me believe that the brand or company I am about to transact with is legitimate and trustworthy. I then examine the transaction type. If there are brands that advertise a “payment first policy,” particularly if they are not well-known, I would always be skeptical. This type of vendor makes me believe that their fund is not liquid. It does not imply that they do not trust their customers, as there are numerous means by which they can protect themselves from scammers. I would prefer to make COD (cash on delivery) purchases because it would also encourage the seller to ship the product quickly so they can receive payment. According to experts, the number of online shoppers has already surpassed 2 billion worldwide, which is attractive to scammers who are just around the corner and would devour unsuspecting victims. We should always take precautions against that.

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Dr. Ankit Patel

Title: CEO

Company: 24/7 Dental

Linkedin:

I would recommend that they take a deep dive into the customer’s psyche and identify what their needs are. In order to be successful, entrepreneurs have to understand the mindset of their customers and provide them with what they need.

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Jensen Lee

Title: Founder and Managing Member

Company: bidetsPLUS

Linkedin:

You need to build a strong brand identity and make sure it’s represented in all of your marketing materials, including social media posts and website content. The best way to do this is through content marketing – which includes blogging, video production, and other forms of content creation.

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Aaron Rice

Title: Expert Dog Trainer and Co-owner

Company: Stayyy

Linkedin:

Entrepreneurs should focus on the quality of their content, not just on the quantity. The quality of your content is a very important factor when it comes to achieving success in the field of entrepreneurship. This is because consumers are deeply influenced by what they find online. They might not buy your product or service even if it is a good one, if they don’t like what they read about it.

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Thomas Niemczewski

Title: CEO and Founder

Company: Dream Chasers

Linkedin:

The advice I would give to new entrepreneurs is to have a strong online presence. Consumers are influenced by the things they find online and their first impressions are often based on what they see on social media. What you post on your social media accounts can affect your business in a big way. New entrepreneurs should make sure that they have a strong online presence and know how to use it. They need to know how to use social media platforms to promote their business and make sure that there is always something new for consumers to see.

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Claire Bahn

Title: Founder/CEO

Company: Claire Bahn Group

Linkedin: https://www.linkedin.com/in/clairebahn/

If you start your entrepreneurial journey from a place of authentic altruism, you will succeed. The first step is to know what you offer and how it benefits your consumers. If you approach sales with the heart of a helper or a teacher, you will build deep loyalty between you and your customer. It is not enough to say your product or brand supports specific causes. There is a strong correlation between company leaders and the company image. With the abundance of personal information available online, you also need to hire and promote individuals that exemplify your brand’s values through their individual personal brands. This shows your customers that you don’t just “talk the talk” but also “walk the walk.”

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Sara Graves

Title: Co-founder

Company: USTitleLoans

Linkedin: https://www.linkedin.com/in/sara-graves-06147b236/

I would advise new entrepreneurs to focus on online branding to increase their company’s reputation and succeed in today’s digital landscape. I have noticed most organizations fail to market their brands online due to a lack of knowledge and expertise. Businesses should utilize all kinds of digital resources to build their online reputation and inspire their target audience. For this purpose, they should produce high-quality content to attract prospects and influence their buying decisions. Besides, business leaders should use content marketing strategies and gather feedback from their clients for online brand research. Digital marketers should explore the relevant topics in-depth and write blogs and articles to get more web traffic. Modern tools and technologies should also be used to position their brand online and improve their marketing assets. Strengthening their online presence and spending more on online branding can help them expand their consumer base and generate organic leads.

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Charles Cridland

Title: Co-Founder and CIO

Company: YourParkingSpace

Linkedin: https://www.linkedin.com/in/charles-cridland-53298316/

Review websites are excellent channels for lead generation and conversion. Thus, your marketing team should allocate time and budget to encourage reviews from happy clients and utilize the tools offered by the platforms to drive traffic to your website. At the same time, you must not dilute your efforts. The number of review platforms is quite significant already, and new good ones still emerge—you can’t be represented equally well on all of them. Focus and maintain your efforts on building your brand’s standing on just a few platforms, up to three.

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Isabella Gordan

Title: Co-Founder

Company: Sleepys Express

Linkedin: https://www.linkedin.com/in/isabella-gordan/

Consumers will do their research before purchasing your product and won’t take your word for granted. But it doesn’t mean you cannot guide them in the right direction. The social proof section must have a prominent place on your website (somewhere at the very top) and lead your visitors to trustworthy places with positive reviews about your business. Many marketers would argue that you should keep the visitors on your website no matter what. I’d say this approach is outdated. We know that most customers will look for information about your business outside of your website anyway. Thus, we’d better advise them on the platforms or social media accounts where we shine the brightest.

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Lauri Kinkar

Title: CEO

Company: Messente

Linkedin: https://www.linkedin.com/in/laurikinkar/

“Utilize client feedback. Customers indeed trust more what others say about your product. With that, it is important to build your online credibility. One way to do this is by showcasing your positive product reviews on your website, social media accounts, or wherever people can look you up online. This contributes to the positive image of your brand. On the other hand, use negative reviews as opportunities to redeem yourself and do better in the future. By responding to feedback sincerely and politely, you can demonstrate accountability and strive to fulfill expectations.”

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Sarah Walters

Title: Marketing Manager

Company: The Whit Group

Linkedin: N/A

“Take advantage of social media. Social media is a platform that helps customers discover and know more about a brand. Use it as a platform to establish your expertise and authority. Do this by publishing content and engaging in ongoing conversations with the audience after they begin to interact. Use social media to develop trustworthiness as well. Do this by displaying your product reviews and customer feedback. Reviews make you more credible and help create a more positive reputation for your company.”

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Kate Zhang

Title: Founder

Company: Katebackdrop

Linkedin: https://twitter.com/KateZha63163953

A lot of the time, a direct question to a consumer about their behavior will yield the results you expect, if not exactly what you expected. They aren’t intentionally lying to you. It’s possible they’re just trying to cover their tracks.

They don’t always have a clue as to what the fundamental causes are (being a good mom, impressing their friends, or some unconscious fears). With a variety of study approaches, you can get to this, but it can be difficult.

Separate yourself into an online observer and an online shopper, and you’ll have the best results. You’re an online shopper and you’re keeping an eye on yourself as an online observer while you shop. Talking about internet buying is on the agenda between you two.

It is possible to learn about customer shopping habits online if you can play the role of both a buyer and a watcher.

For those who are very sensitive when it comes to online purchasing, you can also pick up on many volatile signals provided by other online consumers.

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Dillon Hammond

Title: Marketing and Social/Digital Media Manager

Company: Achieve TMS East

Linkedin: https://www.linkedin.com/in/dillon-hammond/

Find your audience and develop trust

While it is true that a strong online presence is imperative today, even when your business does not operate on the world wide web, it is equally true that the internet is quite crowded too. This means that your brand will have to find its way to the audience by first achieving high visibility. Only then can you put to work your strategy of winning them over. The one formula that works here is creating content that attracts the right audience and also develops trust. In a marketing space teeming with brands, there’s nothing more impressive than one that offers visibility and dependability.

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Kris Harris

Title: Owner

Company: Nootka Saunas

Linkedin: https://www.linkedin.com/in/kris-harris-4b5b164a/

An online persona that matches your brand image

It’s easy to get carried away when you’re creating your brand’s online persona. With all the content ideas available online, it is difficult to stay true to the original image of your brand. It is, however, important to understand that no matter how creative your campaigns get, it is imperative that your customer is able to identify your brand, products, and services with what they see online. If there is a gap between this content and the image of your brand, your online persona will only leave your target audience confused.

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Stephanie Scheller

Title: CEO/Founder

Company: Grow Disrupt

Linkedin: https://www.linkedin.com/in/stephaniescheller/

Take time to talk to your customers. Learn what questions they are asking. Then ensure you have thorough, thoughtful answers on the website that are easy to read.

Optimize your website so Google and other search engines identify YOU are the premier answer provider for the questions your customers are asking.

Be consistent and listen always! The questions might change so always, always listen to the customers for what they are truly saying when they give you the chance to share.

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Phillip Malone

Phillip started his career as a freelance journalist who wanted to change the way traditional news reporting work. His venture, Feed Voice, is a move to introduce to the readers a fresh new wave of news reporting. As a learned founder of the news platform, he renders his genius news pieces based on Automobile niche.
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