With the pandemic forcing people to do most of the shopping online, businesses respond. Walmart is matching Amazon’s membership service by launching Walmart+. The yearly subscription will even be cheaper than that of Amazon Prime’s annual fee.
The New Subscription From Walmart
Walmart+ will have an asking price of $98 per year, or $12.95 per month. This membership service includes unlimited free shipping. That, for $35 or more-worth of orders, fuel discounts, and same-day deliveries on select items.
Walmart is rolling out its newest attempt to compete with Amazon Prime: a membership service that will give customers free shipping on tens of thousands of items, including produce and groceries. https://t.co/7tdklulaxF
— The New York Times (@nytimes) September 1, 2020
In addition to the abovementioned perks, the subscription will also include “Scan & Go,” where shoppers can scan their items and pay online through Walmart Pay.
Walmart promises it will add more benefits for the service in the future.
Prime or Plus?
However, CNN Business noted the features of Walmart+ still pales compared to that of Amazon Prime. For $119 per year, members of Amazon Prime also get free access to other services. Additional benefits include the streaming of music or TV shows and movies.
Walmart+ subscription, on the other hand, will take advantage of its over 4,700 stores. Customers can choose from 160,000 items that are qualified for free delivery straight from Walmart stores. 2,700 Walmart stores are also offering same-day shipping.
However, in a New York Times article, consulting firm Customer Growth Partners President Craig Johnson that the subscription from Walmart+ is “a thin gruel.” That, given the minimum of $35 for free shipping. But analysts from Morgan Stanley, since information of Walmart+ leaked out previously, predicted that the retail giant’s membership service might attract 20 million new sign-ups in just a few months.
‘Meeting Customer Needs’
According to Janey Whiteside, Walmart’s chief customer officer, in a statement: “We are a company committed to meeting our customers’ needs… Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.”
Whiteside also added that “life feels more complicated than ever,” and Walmart+ is the approach to that–without sacrificing “cost or convenience.”
This subscription model will roll out on September 15. It will also include a 15-day period of a free trial. CNN Business noted that stocks for the retail giant rose by 2 percent.