The American fast-food chain firm Taco Bell sort of ventures into a new kind of business: making and selling wine. This week, the Mexican-themed restaurant company launches its first official wine. However, Taco Bell will only sell it in Canada in the meantime.
Wine and Cheese Combination
Taco Bell introduces its first-ever wine called Jalapeño Noir. According to a spokesperson telling Insider, the wine would help promote their new Toasted Cheesy Chalupa.
— Taco Bell Canada (@TacoBellCanada) September 14, 2020
Taco Bell’s brand marketing director, Kat Garcia, said in a statement that both wine and cheese “simply” go together.
In a press release, the company labeled the duo as “irresistible,” noting how the Chalupa complements the Noir. “The rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa complements notes of wild strawberry, cherry, and beetroot in this silky limited-edition red wine.”
Updated Menus in Taco Bell Canada
Moreover, Taco Bell would sell both the custom wine and the cheesy tortilla for a limited time only. The Jalapeño Noir would cost at Canadian $25 (US$19). Meanwhile, Taco Bell priced its Toasted Cheesy Chalupa at Canadian $5.49 (US$4.17).
Also, Canadian Taco Bell restaurants and the company’s website now sell the Toasted Cheesy Chalupa. Meanwhile, the Jalapeño Noir would debut on September 16 for fans aged 19 and above in Ontario through the company’s website here. Some stores in Hamilton and Toronto would also sell the custom wine through Uber Eats.
Furthermore, the Jalapeño Noir will come into three unique bottle labels. This way, Taco Bell considers the wine a collector’s item.
“At Taco Bell-Canada, we love to raise our glass to big, bold ideas that elevate our menu items,” Garcia added. She noted that it includes the pairing of their Toasted Cheesy Chalupa and Jalapeño Noir.
Although the wine will not make its way to the US, the Toasted Cheddar Chalupa will come back. According to Insider, the Queenston Mile Vineyard produced the custom pinot noir.