Black Friday this year may not look the same as the previous years, thanks to the pandemic. The home improvement retailer Home Depot agrees by stretching the anticipated annual shopping day to two months. It is a response to the health crisis, at a time when people prevent crowded places.
Black Friday All Season Long
On Wednesday, the American retailer announced plans of extending Black Friday to the holiday season. Therefore, the best deals usually reserved for Black Friday will last until December. Also, it could disperse the volume of shoppers usually flocking on that day.
We're changing how we do holidays this year. Learn how we're offering Black Friday savings and improving shopping flexibility all season long as your safe, one-stop holiday destination: https://t.co/rCIFHvJu5r pic.twitter.com/rGvFVMpBvY
— The Home Depot (@HomeDepot) September 9, 2020
Discounts will begin in early November and will continue through December. Moreover, both its brick-and-mortar and online stores will offer discounted items for the season. However, mobile app users can access some of these discounts earlier than the rest.
Shopping Amid the Pandemic
Neil Saunders, retail analyst and managing director of GlobalData Retail, expressed that Black Friday had already gone online. In a CNN Business news report, he said that the deals usually enjoyed on Black Friday are “spread out over several days.”
“As a single day, yes, much less relevant than ever this year,” Saunders said. He expects that the anticipated annual shopping event could further lose significance if the pandemic sees another wave of cases.
On Thanksgiving, Still Closed
The company wrote in a statement: “Say goodbye to one day of frenzied shopping and enjoy Black Friday savings all season long without the stress and crowds.”
Meanwhile, a closed Home Depot on Thanksgiving continues this year. The company dedicates the day so that their employees and customers “can enjoy important time with family and loved ones, knowing you have access to our deals all season long.”
In addition, more companies also joined such a move to stay shut on Thanksgiving. Companies include Walmart and Target.