Business

Electronics Skincare Brand Clarisonic is Officially Closing

Clarisonic is set to be closing shop after over ten years of being in the market. They are known for electronic cleansers, and fans of their products found the news heartbreaking.

Closing shop

The news came from an announcement in an Instagram post around mid-July, saying that the L’Oreal-owned brand is set to close permanently by September 30. And before they finally move on, they are also slashing prices of their items by 50 percent.

Writing on Instagram, the skincare company said, “After more than a decade of game-changing innovation and industry-leading technology, the Clarisonic brand will be shutting down on September 30, 2020. We want to thank all of our loyal customers, dermatologists, and retail partners who have helped put this brand on the map. It has been our absolute pleasure to serve you all these years.”

Clearing focus

The reason for this shutdown is indicated in Clarisonic’s website, citing that “The difficult decision was made so that L’Oreal can focus its attention on its other core business offerings.”

They then put out discounted prices and promotional offers to their customers. Clarisonic further explained that sold out items are not guaranteed to have future inventory. They also said that beyond September 30, their products can only be bought from authorized retailers while supplies last. Their subscription offers will also end on July 31.

Tight market

CNN Business noted that the brand is having a hard time keeping up with competition in the recent years, with other lower-priced alternatives in the market. Its market share was 14 percent for skin cleansing electronics in the US last 2018.

The tech skincare brand also maintained the quality of all Clarisonic products. They stated: “Despite this difficult business decision, we stand by all of our products. Our products have been manufactured with care to the highest quality standards and are safe and effective to use.” 

Many fans of the brand were devastated after finding out the news. Some users poured their heart out as they have been using the product for many years already. Others were even concerned on where to get replacement brush heads now that the business is closing. Clarisonic even had a cult following in the beauty market, being promoted and recommended by many makeup artists and vloggers on YouTube.

Richard Madrigal

With a knack for storytelling, Richard started working at Feed Voice about a year ago. Covering substantial topics under the Business and World sections, he helps information seep in deeper with creative writing and content management skills.
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