Business

Dr. Pepper Shortage Due to Increased Demand, The Beverage Company Says

Dr Pepper’s company confirms shortage in the supply of the soda.

Earlier the coronavirus outbreak, stores were running out of supplies for toilet paper and hand sanitizers. Now, Dr. Pepper could also be a rare find in this pandemic. 

Finding Dr. Pepper

These days, it may be harder to find the beloved soda, Dr Pepper, in various parts of the United States. It was according to an announcement posted on Dr Pepper’s Facebook page. The tweet confirmed there is a shortage across all of the flavor lineups for Dr Pepper.

“We know it’s harder to find Dr Pepper these days. We’re working on it ‒ hang tight!” the caption reads.

We know it’s harder to find Dr Pepper these days. We’re working on it – hang tight! Note: This applies to all flavors…

Posted by Dr Pepper on Monday, August 10, 2020

Dealing with increased demand

The parent company of the beverage, Keurig Dr Pepper, has said that the limited supply is due to the increased demand for Dr Pepper. The beverage-maker conglomerate said in a statement that the favorite soda has seen a boost in sales for the past four years.

In a CNN report, Keurig Dr Pepper said they are doing something about the shortage, echoing the same statement they released over the internet. “Rest assured we’re working with our local distribution partners experiencing low inventory levels in certain markets to meet this increased demand,” the Burlington-based company said.

According to CNN Business, the limited supply can be traced to those who stocked canned beverages when the pandemic was just starting. The publication also noted that it is also due to a shift from drinking from restaurants through taps to enjoying a soda right at home. When CNN asked regarding the shortage in aluminum cans, Keurig Dr Pepper did not respond.

Earlier this month, USA Today wrote an article regarding the shortage in aluminum cans supply could possibly be the reason for lack of inventory for some beverages.

Loyal fans, hang tight

The beverage company also encouraged “every loyal Dr Pepper fan” to keep in touch with their local retailers regarding availability of various sodas. On social media, they wrote: “We appreciate your patience, and encourage you to contact your local retailer directly for the most up-to-date availability of Dr Pepper products.”

The American Beverage Association, a body consisting of various firms selling non-alcoholic beverage brands, stated: “Beverages in convenient take-home packages like aluminum cans are particularly popular right now, and beverage company employees are doing all they can to make sure store shelves remain fully stocked.”

Richard Madrigal

With a knack for storytelling, Richard started working at Feed Voice about a year ago. Covering substantial topics under the Business and World sections, he helps information seep in deeper with creative writing and content management skills.
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