American Girl pays tribute to frontline workers on their new dolls.
American Girl dolls paid tribute to the frontline workers by making dolls modeled after them. This move is to honor the efforts of those in the frontlines amid this pandemic.
‘Courageous and Compassionate’
Mattel-owned toymaker American Girl unveiled specially created dolls honoring front liners. The new dolls represent several jobs in the front lines during this health crisis. They first surveyed children from across the US to nominate their heroes.
It is also under the company’s Heroes with Heart contest. The company intends to thank the pandemic’s “compassionate heroes” through the dolls. Per American Girl’s website: “Whether you’re providing healthcare, keeping families stocked with food and supplies, or making sure cities keep running, we owe you a huge thanks.”
In the comments on their Instagram page, the company said these are not available for purchase. However, they also said they are taking note of the feedback.
Heartfelt Heroes’ Stories
A company spokesperson told CNN that they gave $200-worth of gift cards to winning nominators. It also included a one-of-a-kind, customized American Girl doll to give to those who they nominated.
In an email to CNN, the spokesperson also said that they received an overwhelming response to their initiative. It amounted to more than a thousand nominations with touching stories.
“Our criteria points of originality, being heartfelt in nature and fitting the contest theme helped us narrow it down, but truly every submission was moving and it’s wonderful to hear of all the real-life community heroes around us,” the spokesperson wrote.
The new dolls include Sarah the Caregiver, Pam the Teacher, Laurent the Pilot, April the Paramedic, and Xavier the Grocery Store Worker.
Sarah’s granddaughter nominated her. Her granddaughter recognized her “dedication and patience as a caregiver and in feeding the homeless in her community.” Meanwhile, airline pilot Laurent’s daughter nominated him. That was for his effort for “volunteering to fly a team of American doctors to Haiti to help them fight COVID-19.” Laurent brought home stranded Americans, his daughter said.
Furthermore, April’s niece nominated her. Meanwhile, Xavier’s sister nominated him. Similarly, Pam’s students voted for her. April, a healthcare worker, contracted the virus previously. Pam visits “each student’s house with a smile, an encouraging sign, and a bag of books.” While Xavier, per his sister, still works five days a week, even if he has asthma.